Redefining Success: Still Making Mistakes by W. Brett Wilson
My rating: 4 of 5 stars
When I bought the book, I didn't know who Brett Wilson was. Watching TV isn't my thing these days, so the fact that he was on Dragon's Den didn't mean much to me.
The title was what hooked me to buy. Brett Wilson's philanthropic philosophy resonates with me. I learned a great deal about marketing and philanthropy, how they can go hand in hand. The community benefits and so does your business. His humanity strikes a chord too. He realized the importance of success in other aspects of life outside of financial wealth when he was diagnosed with prostate cancer. His passion for work destroyed his marriage, but he learned a huge lesson as a result.
I enjoyed reading the first half of the book. The second half was repetitive and a bit too self-serving. However, as a result, I did pick up the names of a few products that he invested in during his Dragon's Den days, and even went out and bought at least one item...is that good marketing or what!
Overall, I would recommend the book.
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Labels: combine philanthropy and marketing, How to